(Washington, D.C.) – More than 5,500 direct selling distributors across North America joined the third-annual field edition of DSA Social Media Day: Field Edition.

Presented in conjunction with Multibrain on September 10, 2024, the DSA Social Media Day curriculum was designed to ignite field success and equip sellers with essential tools to confidently navigate and maximize the potential of the 2024 holiday selling season.

“Our field is the heart of our company, and providing access to an educational resource such as Social Media Day is how our corporate team can ensure distributor success during the upcoming holiday season," explains Kirsten Aguilar, Executive Vice President of Marketing for SeneGence International. "This DSA program is an unmatchable value, filled with relevant, cutting-edge insights. This is the program every direct selling company wants to provide the field, but few could do on their own."

Attendees benefited from expert guidance, including:

• Adley Kinsman, CEO of Viralish: Adley shared his expertise on scaling social media presence and creating viral moments that drive sales, leveraging his experience with a remarkable 35M+ monthly followers.
• Corey Perlman, Owner of Impact Social and Best-Selling Author: Corey provided in-depth insights into digital marketing and social media strategies that empower distributors to maximize their online impact.
• Samantha Hind, Award-Winning Speaker and Digital Marketing Specialist: Samantha offered practical social media techniques tailored specifically for the direct selling industry.

DSA is making its content available on-demand for participating companies, which can share segments with salesforce members on their own training platforms from three content tracks. DSA member companies that did not participate in Social Media Day can purchase segments for use with their field education.

ABOUT THE DIRECT SELLING ASSOCIATION

For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2023, direct selling took place across the United States, generating $36.7 billion in retail sales and 6.1 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for 37.7 million customers.