Direct Selling Caucus

On April 17, 2024 the Congressional Direct Selling Caucus hosted a briefing on the future of work and young workers’ attitudes towards business ownership and direct selling’s role in the economy. The panelists highlighted how the spectrum of employment is incredibly vast and direct selling is meeting individual’s need for dynamism in the modern economy. The speakers pointed to the need for leaders in Washington to champion policies to enable these individuals to earn their livelihood and pursue the best opportunities for themselves and their families.

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On Dec. 12, 2019, the Congressional Direct Selling Caucus hosted a luncheon briefing titled, “Women’s Entrepreneurship and Direct Selling: A Pathway to Independent Business,” in Washington, D.C. Attendees learned more about the benefits of direct selling for women entrepreneurs including flexibility, the importance of independent work and the ability to learn from a community of peers.

Theresa Flores, Patrice Lee, Joni Rogers-Kante and Lacey Demalis at the luncheon briefing "Women’s Entrepreneurship and Direct Selling: A Pathway to Independent Business" hosted by the Congressional Direct Selling Caucus in Washington, DC.

On September 29, 2015, U.S. Representatives Marsha Blackburn (R-TN) and Marc Veasey (D-TX) announced the formation of the Congressional Direct Selling Caucus. A bipartisan forum to build greater awareness about direct selling and policy issues relevant to the over 20 million Americans involved in direct selling.

Direct Selling Caucus

Rep. Marsha Blackburn (R-TN)

Direct Selling Caucus

Rep. Marc. Veasey (D-TX)

On March 29, 2017, the Caucus held a briefing “Direct Selling: Entrepreneurism Driving Economic Growth” to discuss the value of direct selling to millions of micro-entrepreneurs and the United States economy. Former NFL player and direct selling representative JJ Birden and noted research academic Dr. Robert A. Peterson provided additional insights into the impact of direct selling. The Caucus will be holding regular briefings to help raise awareness about the opportunities in direct selling and the commitment of its businesses to the highest ethical and consumer protection standards.

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JJ Birden

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Dr. Robert A. Peterson

On July 19, 2017, DSA's Diversity and Empowerment Council hosted a briefing: “Direct Selling: Providing Growth and Opportunity for Hispanic Americans” on Capitol Hill. The event featured direct selling company executives and an independent distributor, who discussed the significant impact of Hispanics on direct selling and how the business keeps evolving due to what is the fastest growing demographic in the United States. Special guest Rep. Tony Cardenas (D-CA) spoke about the importance of direct selling to Hispanics achieving success.