New Industry Publication Offers Platform for Executives, Suppliers to Share Ideas

Washington, DC—The Direct Selling Association (DSA), the national trade organization for direct selling companies, today announced the release of Direct Selling Journal (DSJ), a new industry publication that offers a forum for discussion on issues critical to the direct selling channel, with commentary from industry leaders and academia.

The premier issue features more than 30 articles on topics relevant to direct selling executives, from the effects of the pandemic and other major events in 2020 to the future of meetings and new trends for social media. Dozens of direct selling executives participated in the issue, including Herbalife Chairman and CEO John Agwunobi, Nu Skin President Ryan Napierski and SeneGence Founder and CEO Joni Rogers-Kante. In addition, DSA’s supplier community offered insights on topics ranging from the IoT paradigm to virtual events and compensation strategies.

“We wanted a publication that would bring the best and brightest minds together for an engaging and smart perspective on the past, present and future of direct selling,” said Joseph N. Mariano, CEO and President of DSA. “If we have learned anything this past year, it is that change is inevitable, sometimes unpredictable. We have also learned that there is no greater resource than our colleagues and a robust discussion of what we are doing wrong and what we are doing right. DSJ intends to provide a forum for that robust discussion.”

The journal will also serve to drive the narrative on the direct selling business opportunity, highlighting the achievements of member companies and their impact on local communities as well as the national and global economies. It will also help to dispel common misperceptions about direct selling, providing those outside the channel with a greater understanding of the business model.

“DSJ will grow as this channel grows,” added Mariano. “It will offer new thinkers from inside and outside of direct selling—our global partners, investors and public policy officials as well as industry luminaries, award winners and newcomers who are setting the world on fire with their innovation and creativity. It will be a ‘living’ publication reflecting the heart and soul of direct selling.”

The digital version of DSJ’s premier issue is available at dsa-dsj.org. Print copies can be purchased through the DSA online store at dsa.org/purchase-dsj.

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About the Direct Selling Association (DSA)

The Direct Selling Association, located in Washington, DC, is the national trade organization for companies that market products and services directly to consumers through an independent, entrepreneurial salesforce. Founded in 1910, it serves to promote, protect, and police the direct selling industry by ensuring the highest level of business ethics from its nearly 130 member companies, and through its work with Congress, government agencies, and consumer protection organizations. For more information on DSA, visit dsa.org.