Miami, FL (June 4, 2011) – The Board of Directors of the Direct Selling Association recently approved the membership applications of seven direct selling companies. These companies are:

Each of these companies completed the minimum one-year pending period required for full membership in the association. During this time, the marketing and business plans of applicant companies are reviewed to ensure compliance with all provisions of DSA’s Code of Ethics.

“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s President Neil Offen. “By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field salesforce and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

DSA’s Code of Ethics gives the direct selling industry one of the strongest self-regulatory codes in business today. All member companies are not only required to comply with the Code to be admitted to the association, but must also continue to uphold and promote the Code as a condition of continuing membership in the association. DSA’s Code is enforced by an independent code administrator who investigates and prescribes remedies in response to salesforce and consumer complaints against member companies.

The Code itself includes provisions requiring truthful disclosure of product information regarding price, grade, quality, quantity and availability. The Code expressly prohibits pyramid schemes, deceptive or unlawful consumer or recruiting practices, misrepresentation of earning or sales potential, inventory loading and unreasonable entrance fees.

Miami, FL (June 4, 2011) – The Board of Directors of the Direct Selling Association recently approved the membership applications of seven direct selling companies. These companies are:

• Azuli Skye (Jewelry)
• Chartreuse (Earth-Friendly Products)
• Jeunesse Global (Anti-aging Skincare)
• LifeWave, LLC (Health Patches)                                          
• Loving Works, LLC (Weight Loss Products)
• LYF Brands (All natural, organic wellness Products)
• YOR Health (Health and Nutrition Products)