Independent Research. Trusted Voice.
The Direct Selling Education Foundation (DSEF) partners with the nation’s leading academic minds to elevate the voice of direct selling through independent research and education that informs policy and drives understanding.
At the heart of this work are the DSEF Fellows, a powerful partnership with professors and field experts from top universities who bring credible, data-driven, peer-reviewed insights that advance understanding and improve our channel’s performance.
Through research, publishing, public forums, and expert testimony, DSEF Fellows counter misinformation and amplify the economic and social value of direct selling.
These highly credible and powerful public voices educate and speak directly to the audiences that shape our future: policymakers, regulators, the legal community, media, investors, and opinion leaders.
The result is greater clarity, stronger public understanding, and a more complete picture of the people and businesses behind the channel.