2014 DSA Annual Meeting

Schedule of Sessions and Special Events

Saturday May 31, 2014
12:00 pm - 05:00 pm	Exhibitor Set-Up - Windermere Ballroom
12:00 pm - 08:00 pm	DSA Registration Open - Regency Foyer
01:00 pm - 02:30 pm	DSEF Development Committee Meeting - Manatee Spring 2
01:15 pm - 02:15 pm	DSA Ethics Committee Meeting - Celebration 1/2
02:30 pm - 03:30 pm	DSA General Council Committee Meeting - Manatee Spring 1
03:00 pm - 05:00 pm	DSEF Executive Committee Meeting - Rock Spring 1/2
05:00 pm - 06:00 pm	Supplier Welcome Reception - Barrel Spring 1/2
05:00 pm - 06:30 pm	DSA Executive Committee Meeting - Peacock Spring
06:30 pm - 07:15 pm	DSA/DSEF Board Reception - Orchid Room Verandah
07:15 pm - 09:15 pm	DSA/DSEF Board Dinner - Orchid Room
Sunday June 01, 2014
08:00 am - 10:00 am	DSA Board of Directors Meeting - Manatee Spring 1/2
09:00 am - 09:00 pm	DSA Registration Open - Regency Foyer
10:00 am - 12:00 pm	DSEF Board of Directors Meeting - Barrel Spring 1/2
12:00 pm - 01:30 pm	Leaders Luncheon - Windermere Ballroom - The 2014 Annual Meeting begins in the exhibit hall with a leaders luncheon! Not only for leaders, this networking opportunity will feature lunch tables hosted by industry CEOs eager to share with others around the table. Whether you’re looking to swap problem-solving methods, build your list of contacts or just have a friendly meal, this lunch is where it all starts! Head to the Windermere Ballroom and make yourself comfortable for a lunch that could change your business!
01:00 pm - 09:00 pm	DSA Cyber Cafe Open - Regency Foyer
01:45 pm - 02:45 pm	Express Learning Session 1:45 - 2:05 pm
	Express Learning Session 2:15 - 2:35 pm
03:00 pm - 04:30 pm	Perfecting Partnership Roundtable - Windermere Ballroom - Join fellow executives for a 90-minute interactive and collaborative roundtable during the 2014 Annual Meeting to learn more about how you can best achieve more of these partnerships. From knowing the right questions to ask partner companies before a project even starts to understanding how kinks develop in these relationships—and how to overcome them—you’ll have an invaluable opportunity to learn more about building partnerships from a wide variety of perspectives.
	Ms. Barbara Girson Party Plan Expert, Trainer, Registered Corporate Coach My Sales Tactics LLC
	Ms. Ursula Dudley Oglesby President & Chief Executive Officer Dudley Beauty Corp, LLC
05:00 pm - 06:00 pm	New Member Reception - Celebration 1/2 - For direct selling executives only.
06:00 pm - 09:00 pm	Grand Opening Reception
08:00 pm - 09:00 pm	CEO-Only Dessert Reception - Rock Spring 1/2 - For direct selling executives only.
08:00 pm - 10:00 pm	General Counsel Committee Dinner - Napa Restaurant - By Invitation Only
Monday June 02, 2014
07:00 am - 08:00 pm	DSA Registration Desk & Cyber Cafe Open - Regency Foyer
07:30 am - 08:45 am	Continental Breakfast - Windermere Ballroom
08:45 am - 11:00 am	Opening General Session - Regency Ballroom R/S - Acclaimed author Jim Collins has done extensive research about how and why companies thrive in uncertainty and others do not, and will share what he’s learned with you this June! Ever wonder how your company can thrive in the chaotic world in which we live? You’ll have a better idea of the answers after you experience this keynote address.
	Mr. Jim Collins Author & Management Educator Biography
	Mr. Orville Thompson Founder Biography
	Mr. Joseph N. Mariano President and Chief Executive Officer Direct Selling Association (DSA) Biography
11:15 am - 12:15 pm	The Face of Direct Selling is Changing—Are You? - Regency V - Whatever it is you see in your mind’s eye when you envision direct selling, think again. The sales channel has become more and more diverse. What does this mean for your sales and salesforce development? It’s critical you understand this trend will continue and what it will mean to your company’s growth and sustainability in this ever-more global marketplace. This interactive workshop will go over the basics of cultivating and empowering diverse audiences, whatever that may mean for your company, and teach you how to encourage these behaviors within your company’s home office and out in the field.
	Ms. Leslie Mays Vice President, Chief Inclusion Officer Avon Products, Inc. Biography
	Margaret Regan President & CEO FutureWork Institute Biography
	Mr. Jeffrey Reigle Chairman of the Board Biography
	Workshop Bank I - Great By Choice - Regency P - Here’s your personal, small-group opportunity to pick the brain of one of the most sought-after business advisors: Jim Collins. Open only to Annual Meeting premium sponsor companies, this 60-minute session with Jim will show you how to achieve tremendous success in a turbulent world.
	Mr. Jim Collins Author & Management Educator Biography
	Workshop Bank I - Guerrilla Mentoring - Regency O - Put down your pen, tablet or laptop, stop thinking about taking notes and get ready to engage with your peers! This workshop will offer you and your fellow attendees the opportunity to effectively examine current challenges, problem-solve and jump-start fresh ideas with and for each other. Kathy Korman Frey is the Entrepreneur in Residence in the Women’s Entrepreneurial Leadership Program at George Washington University’s School of Business, and will show you how to truly create a mentoring circle worth having! Want to take this back to the office or out into the field? Great! You’ll find out how to do that too!
	Kathy Korman Frey Entrepreneur in Residence The George Washington University Biography
	Workshop Bank I: A New Look at Mobile Marketing - Regency Q - What would it look like if mobile technology shifted from a “want” to a “need”—even for brand-new direct selling companies? What if that shift has already happened and you’re behind the times? This panel will examine this subject, including: • Options for approaching mobile development • Features with the greatest impact • Planning for a mobile strategy • How mobile is changing the face of direct selling
	Michel Bayan Data/Analytics
	Ms. Julie Cabinaw Chief Marketing Officer Isagenix International Biography
	Mr. Mike Edwards Vice President, Digital CoE Biography
	Mr. Darren Jensen President & Chief Executive Officer Biography
	Workshops Bank I: International Expansion: Brazil - Regency T - Take a comprehensive look at everything this south-of-the-border country has to offer your company. Our panelists will explore: • How your company can best capitalize on the opportunities this fast-growing market offers • If the market will become more open to MLMs or if all companies must adapt to the current single level requirements • Ways in which Brazil and other Latin American markets can offer your company a unique way to grow
	Mr. Marcelo Behar Director of Corporate Affairs Industria E Comercio De Cosmeticos Natura Ltda. Biography
	Mr. Adolfo Franco Executive Vice President & Chief Operating Officer Direct Selling Association (DSA) Biography
	Mr. Cary Justice Vice President, Global Government Affairs and Public Policy Amway Biography
	Workshops Bank I: Marketing Nutritional Products Internationally - Regency U - Your nutritional products may be approved for sale in the U.S., but that does not account for international laws. This session will take a closer look at the regulations that force changes to your product line, the countries that pose the biggest problems and everything in between.
	Ms. Marjorie L. Fine Director of Shaklee Corporation Biography
	Mr. James Griffiths PhD Vice President, Science & International Affairs Council for Responsible Nutrition Biography
12:30 pm - 01:30 pm	Buffet Lunch - Windermere Ballroom
01:45 pm - 03:15 pm	General Session II: CEOs Discuss Unity - Regency Ballroom R/S - Never has it been more critical for direct sellers to unite to share the same message. Direct selling provides a better life for 16 million Americans. It provides economic independence, a sense of fulfillment, connections with others and a quality of life many do not and cannot achieve through a more traditional workplace environment. During DSA’s 2014 Annual meeting, a panel of industry CEOs will convene to discuss how the sales channel has united in the past year to address the obstacles and challenges, opportunities and successes presented by the marketplace. They’ll share their perspectives as CEOs of direct selling’s most successful companies.
	Mr. Alessandro G Carlucci Chief Executive Officer Biography
	Ms. Doris K. Christopher Founder and Chairman Pampered Chef Biography
	Mr. Douglas L. DeVos Co-Chairman of the Board Amway Biography
	Mr. David B Holl Chairman Mary Kay Inc. Biography
	Mr. Truman Hunt Vice Chairman Biography
	Mr. Michael O. Johnson Chairman and CEO Herbalife International of America Biography
	Ms. Cindy Monroe Founder & CEO Thirty-One Gifts Biography
03:30 pm - 04:30 pm	Workshops Bank II: Becoming a 21st Century Leader - Regency Q - What is your company’s “normal”? If you’re reflecting back on business from 20 years ago, you’re looking back too far—and maybe are out of touch with your company. This workshop will focus on helping leaders shift with the times, embrace change and become more agile in their management styles. Even elephants can become mice—find out how in this session!
	Mr. Mike Richardson Author of Wheel$pin Biography
	Workshops Bank II: Experiencing Sales through Virtual Parties - Regency P - A party on your laptop! No, really! Think such a thing can’t possibly be successful? So said those about the Internet killing direct selling and look where we are today! Hear from this party plan company about how virtual parties have brought them new success—and new audiences. Once you see it, you’ll believe it!
	Mr Richard E Newton Co-Founder & CEO 30 Minute Virtual Party Biography
	Ms. Patricia Pearcy President & Chief Executive Officer SimplyFun, LLC Biography
	Workshops Bank II: International Expansion: India - Regency O - This year will be an important one for India as this market grows and responds to international integration. Explore what that means for direct selling, including: • Evaluating market obstacles and opportunities • Operating challenges, especially for door-to-door and multilevel companies • Rich opportunities waiting to be seized
	Mr. Adolfo Franco Executive Vice President & Chief Operating Officer Direct Selling Association (DSA) Biography
	Mr. Cary Justice Vice President, Global Government Affairs and Public Policy Amway Biography
	Mr. John Venardos Senior Vice President, Worldwide Regulatory, Government & Industry Affairs Biography
	Workshops Bank II: The Importance of People - Regency T - Your home office team is the face of your company to your field. They need to be on their game and reflect your values. If you are lacking the skills to assemble and maintain the perfect staff, this workshop will show you how. Our panelists will cover: • How to find the right people for the job • Evaluating performance to ensure staff continue to fit within the team • Motivating staff to perform their best • Metrics about bonus programs to ensure what you put into place will work
	Mr. Paul Jones Chief Leadership Development Officer USANA Health Sciences, Inc. Biography
	Stuart A MacMillan Board Member Monat Global Biography
	Mr. Steve Raack Biography
	Workshops Bank II: The Wall Street View - Regency U - The Wall Street light continues to shine intensely on direct selling. Make sure you are in the audience to hear the perspectives being provided by our panelists. These discussions are critical to your company’s success going forward, so make sure you attend this session.
	Mr. Bill Schmitz Managing Director Deutsche Bank Securities Inc. Biography
	Mr. Scott Van Winkle Managing Director Biography
	Workshops Bank II: Your Compensation Plan on Steroids - Regency V - Field behaviors are driven by your compensation plan. If your salesforce isn’t behaving as you expect, it may be time to review your plan and consider making changes. Before you do, head to this session and hear from our panelists about the critical things you should keep in mind. You’ll explore: • Key considerations when evaluating your current plan • Steps you must take to launch a new plan successfully • Helping your field embrace a new plan—and why it’s critical that they do
	Ms. Meredith Berkich Sr. VP for Global Sales LifeWave, Inc. Biography
	Mrs. Heather Chastain President US and Canada
	Mr. Daniel O. Jensen President Dan Jensen Consulting Biography
	Ms. Andrea Sherwood Director of Strategy and Plan Design Dan Jensen Consulting Biography
04:45 pm - 05:45 pm	Best of the Best Awards Programs Showcase - Excellence in Salesforce Development - Regency T
	Ms. Ivy C. Hall Chief Creative Officer & Founder Biography
	LeeAnne Ruff Director of Training Beautycounter
	Mr. Kerry Breitbart CEO North American Power
	Mr. Mike Edwards Vice President, Digital CoE Biography
	Mr. Mark Stastny Chief Marketing Officer Scentsy, Inc. Biography
	Best of the Best Awards Programs Showcase - Marketing/Sales Campaigns - Regency U
	Ms. Loren Castronovo Chief Marketing Officer
	Ms. Jane Creed President & Chief Executive Officer Biography
	Best of the Best Awards Programs Showcase - Product Innovation - Regency O
	Mr. Chuck Thompson Chief Consultant Engagement Officer Scentsy, Inc.
	Ms. Lori Bush Board Member Biography
	Best of the Best Awards Programs Showcase - Technology Innovation - Regency P
	Andrea Hayhurst VP Global Business Technology
	Ryan Newman Director, eBusiness & eCommerce
	Ms. Patricia Pearcy President & Chief Executive Officer SimplyFun, LLC Biography
	Mr. D. Nelson Altamirano Social Media Program Chair Biography
	Ms. Courtney Winget Chief Marketing Officer
	Best of the Best Awards Programs Showcase - Vision for Tomorrow - Regency V
	Mrs. Kirsten Gappelberg Manager of Corporate Social Responsibility
	Ms Heidi Wissmiller Chief Customer Officer Rodan + Fields
07:00 pm - 10:00 pm	Awards Gala (Monday Evening)
Tuesday June 03, 2014
07:00 am - 03:00 pm	DSA Registration Desk & Cyber Cafe Open - Regency Foyer
07:30 am - 08:45 am	Continental Breakfast - Windermere Ballroom
07:45 am - 08:45 am	CEO Breakfast - Regency P - (For direct selling CEOs only)
09:00 am - 10:15 am	General Session III: A Discussion About Image - Regency Ballroom R/S - Guest speaker Anthony Johndrow will kick off an engaging session about image enhancement in the sales channel. Anthony is a Managing Partner at The Reputation Institute, responsible for the North American Advisory practice, and leads a team of consultants who help leading companies manage, measure and strengthen relationships with their stakeholders. He is a thought-leader in the field of reputation management and will pass along his insights to this year’s Annual Meeting attendees. Following Anthony’s presentation, a panel of executives will convene to discuss what today’s marketplace challenges mean for direct selling. It has never been more critical for the direct sales channel to speak with ONE voice and make our message simple for all audiences to understand and support. This panel will discuss how companies have approached the issue of image and what your company can to do rally its field and customers.
	Mr. Anthony Johndrow Managing Partner Reputation Institute
	Sheryl Adkins-Green Chief Experience Officer
	Mr. Richard Levick Chairman & Chief Executive Officer Levick Biography
	Mr. Joseph N. Mariano President and Chief Executive Officer Direct Selling Association (DSA) Biography
	Mr. John P. Parker Chief Sales Officer & Regional President West Amway Biography
	Dr. Chetan Sanghvi Senior Vice President NERA Economic Consulting Biography
	Mr. Orville Thompson Founder Biography
10:30 am - 11:30 am	Workshops Bank III: An Economic Analysis of Direct Selling - Regency Q - A noted economist will engage direct selling executives in an important and timely discussion of the fundamental economic attributes of the direct selling model. He will describe his response to the flawed economic analyses that have been injudiciously used in some government pyramid prosecutions and have undergirded recent attacks on direct sellers.
	Mr. Adolfo Franco Executive Vice President & Chief Operating Officer Direct Selling Association (DSA) Biography
	Dr. Chetan Sanghvi Senior Vice President NERA Economic Consulting Biography
	Workshops Bank III: Policing the Field - Regency P - If your field is your brand, how do you handle it when a rogue distributor compromises that brand? How do you even find out about potentially troubling behavior? This session will explore the various elements that go into monitoring field behavior and stopping problems before they have a chance to damage your company.
	Mr. James H Bramble Chief Legal Officer & General Counsel Biography
	Mr. James Riekse Director, Legal Resources Mary Kay Inc. Biography
	Mr. John W. Webb Senior Legal Counsel for Policy, Advocacy and Compliance Direct Selling Association (DSA) Biography
	Workshops Bank III: Rising Star CEO Panel - Regency O - We’ve assembled some of the industry’s newest success stories to share one thing that sets them apart in the market and why. The landscape is so new and fresh for up-and-coming companies, this is where the best learning comes from—those that are doing things differently.
	Mr. Brett Blake Biography
	Ms. Asma Ishaq Biography
	Mr. Scott Lewis Chief Visionary Officer Biography
	Ms. Britney C. Vickery Chief Creative & Product Officer Biography
	Ms. Anna Zornosa Founder Ruby Ribbon, Inc. Biography
	Workshops Bank III: Sales & Marketing’s Best - Regency T - We’ve assembled a group of sales and marketing executives to share ONE thing they are doing differently in 2014 and how they anticipating it impacting the company.
	Mr. Jason Gough Vice President of Marketing Biography
	Ms. Ivy C. Hall Chief Creative Officer & Founder Biography
	Vanessa Hunter Vice President of Marketing Biography
	Workshops Bank III: Shipping Trends - Regency U - We’ve assembled a group of sales and marketing executives to share ONE thing they are doing differently in 2014 and how they anticipating it impacting the company.
	Mike Christensen VP of Sales InfoTrax Systems, L.C. Biography
	Julie-Anne Fiore Vice President, Corporate Relations & Compliance Biography
	Mr. Gene Tipps Biography
	Workshops Bank III: U.S. Direct Selling Strategic Insights: Telling the Direct Sales Story - Regency V - Following the unveiling of key U.S. direct selling industry performance data, get your chance to be among the first to dive into this wealth of engaging industry information at an even deeper level! DSA’s robust research program undertook several initiatives last year to gather a wealth of new data about the sales channel, and this session will give you a 360-degree look at direct selling from the consumer’s, seller’s and company’s perspective. The results are invaluable. Be in the audience as our panelists and members of the Industry Research Committee give you an early look at the fresh insights this data provides.
	Ms. Anne Aldrich Partner Artemis Strategy Group Biography
	Mrs. JJ LeBlanc Manager, Strategic Intelligence Biography
	Ms. Judith N. Jones Biography
11:30 am - 12:30 pm	Buffet Lunch - Windermere Ballroom
12:45 pm - 02:00 pm	Roundtable Discussions: CEO Council - Regency Q
	Roundtable Discussions: Communications - Regency P
	Roundtable Discussions: Salesforce Development - Regency O
	Roundtable Discussions: Technology - Regency T
01:00 pm - 05:00 pm	Exhibitor Tear Down - Windermere Ballroom
02:00 pm - 03:00 pm	Closing General Session: Celebrate Influential Women - Regency Ballroom R/S - Five inspirational panelists will be featured in a roundtable dialogue during Tuesday afternoon’s closing general session, which will showcase the critical role women play as leaders in direct selling. In today’s marketplace, executives must be prepared to lead their organizations through disruptions and change. This session will celebrate the perspective women bring to this dialogue as you hear from each of these leaders about the challenges and opportunities they see in today’s business environment. Speakers include:
	Dr. Traci Lynn Burton Founder & Chief Executive Officer Jewelz Biography
	Ms. Lori Bush Board Member Biography
	Ms. Kay Zanotti (formerly Kay Napier) Chief Executive Officer Biography
	Ms. Connie Tang Founder Gritty Executive Consulting Biography
	Ms. Ruth Todd Chief Reputation Officer
03:30 pm - 05:30 pm	DSA Government Relations Committee Meeting - Celebration 3
	DSA Member Services Committee Meeting - Celebration 15
	DSA Research Committee Meeting - Celebration 4
	DSA/DSEF Communications Committee Meeting - Celebration 14
06:00 pm - 11:00 pm	A Night at Disney