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Thank you for serving as a judge for the 2026 DSA Awards! Please know that each judge is one member of a judging panel for every DSA Awards category.
Because judges are not being asked to “vote” for their top entry, DSA asks that judges score every entry and complete one judging survey for each entry in the category they judge.
Category winners are determined based on a quantitative comparison of these scores and any additional qualitative feedback judges provide.
We appreciate your time and effort to make the 2026 DSA Awards a success!
What if compliance could protect the people doing the right thing, not slow them down?
At Herbalife, we saw the human impact behind compliance at scale. In a global network, when bad behavior goes undetected, it is not just a policy failure. It hurts the 99 percent of distributors who follow the rules, eroding trust, confidence, and opportunity.
We chose to change that.
We transformed compliance from a manual, reactive process into a technology powered system designed to protect distributors and strengthen the business. By combining AI driven monitoring with Copilot enabled workflows, we built a new model where technology works alongside people, not in place of them. Investigators are no longer buried in documentation. They are empowered to make better, faster decisions that matter.
The result is real impact. What once took fifteen minutes now takes under one minute. Risk is identified in real time. Decisions are consistent, fair, and audit ready across more than 90 markets.
But the biggest transformation is not speed. It is trust.
Compliance is no longer a barrier. It is how we protect our distributors, uphold fairness, and enable responsible growth.
Herbalife did not just modernize compliance. We made it human again.
Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder – an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match – right from their phones.
A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer’s face on their mobile phone and provide personalized shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user’s skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analyzing the user’s skin tone and the corresponding RGB values of the Mary Kay foundation products. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor.
Prysm iO™ is a groundbreaking personal wellness device that merges advanced science, AI, and human-centered design to make health insights simple, accessible, and actionable. Developed by Rhyz and launched by Nu Skin, Prysm iO measures skin carotenoid levels—a proven biomarker of antioxidant health—using a quick, non-invasive finger scan.
At its core is Spectral Rai™, a patent-pending technology that performs over 100,000 hyperspectral absorption measurements per scan. These measurements are analyzed through an AI-driven algorithm to produce a single, easy-to-understand Prysm Score, providing users with real-time feedback about their body’s antioxidant status.
Designed for everyday use, Prysm iO features a sleek, compact form that fits comfortably in the hand and communicates results through an intuitive LED ring. Paired with the Prysm iO app, users can track progress over time, explore personalized insights, and receive recommendations that support healthier living.
By transforming complex Raman spectroscopy into a user-friendly experience, Prysm iO democratizes access to health data once limited to laboratories—no needles, no labs, no guesswork. It empowers individuals to make informed lifestyle choices and see measurable progress in their wellness journey.
With its combination of cutting-edge optics, AI intelligence, and elegant design, Prysm iO sets a new benchmark for consumer health technology—delivering clarity, confidence, and control in just seconds.
OMNIBOT is OMNILIFE’s AI-powered multi-country knowledge assistant, designed to solve a core technology challenge in global direct selling: delivering fast, accurate and market-specific guidance through the channel Independent Business Owners already use every day – WhatsApp. Across countries, languages, product lines, events and business rules, official knowledge existed in many formats and sources, making traditional search insufficient for real-time commercial conversations.
The initiative evolved OMNIBOT into an AI platform connected to a structured, governed knowledge library. Content is normalized with country, language, category and file-type metadata, enabling contextual retrieval of the correct catalog, product flyer, price list, event detail, incentive document or business answer. OMNIBOT supports natural-language questions, exact and approximate product matching, market-specific price guidance, catalog delivery and analytics on recurring needs.
The result is practical innovation at scale: 847,946 interactions served in 2025, 132,900 unique users supported, coverage across 20+ countries and five languages, and a stronger operating model for official, consistent and data-driven knowledge enablement.
Conversational AI • WhatsApp access • Governed content • Market-specific retrieval • Analytics
Practical innovation at scale: official, consistent and data-driven knowledge enablement.
The Lead List program is a Pampered Chef–developed AI/ML innovation that transforms how our consultants identify and prioritize recruiting and hosting opportunities. Built to address reliance on intuition and fragmented data, the program unifies customer, consultant, party and engagement data into a Customer 360 foundation and generates ranked “next-best” leads delivered directly within consultant workflows.
This innovation is unique in its application of AI to the relationship-driven direct selling model, incorporating signals such as relationship strength, party behavior and engagement patterns. By operationalizing predictive insights into simple, actionable lists, Lead Lists shifts consultant decision-making from retrospective reporting to forward-looking opportunity identification.
Designed for scalability and usability, the framework integrates seamlessly into daily consultant activities, with governed, explainable models and repeatable refresh processes that support strong adoption across the field.
Lead Lists has delivered measurable impact aligned to business objectives, including more than 2,400 new recruits, over 20,000 hosts, approximately 25,000 bookings and $13M+ in revenue. Beyond results, it enhances consultant productivity, strengthens field leadership and positions Pampered Chef as a leader in AI-driven direct selling innovation.
Sunrider Daily is an AI-native mobile app that turns any smartphone into a complete business hub for Sunrider’s Independent Business Owners (IBOs) and customers, working 24/7 across 25+ countries, 20 languages, 17 currencies, and 13 ways to pay.
Rebuilt in 2025 on a fully generative-AI architecture, the app does the heavy lifting so IBOs can focus on growing their business. Sunny, the AI Shopping Assistant, guides shoppers and lifts new-customer conversion by 48%. The AI Coach gives each IBO a prioritized daily to-do list of income-producing activities, with ready-to-use messages and call scripts. A predictive retention engine automatically runs reorder outreach and brings the IBO in only when a personal touch is needed. An AI Reporting Assistant answers complex downline questions in plain language, and an AI Wellness Tracker turns photo-based meal logging into daily engagement and a no-pressure way to introduce new customers.
To date the platform has answered over 57,000 questions, reached 28,030 registered users in 13 months, and grown signups 34x in a year. Technology never replaces the IBO; it makes everyone more effective, upholding the DSA’s highest standards of ethical, empowering direct selling.
