The DSA Awards honor member companies raising the bar for direct selling.
Each year, DSA recognizes programs that turn strong ideas into measurable impact, from product and technology innovation to marketing, advocacy, training, partnerships, community leadership, and business practices that build trust.
The awards showcase the people and programs shaping the future of the channel and setting a standard others can follow.
Award Categories
Successful entries in this category will describe a specific program or tool that enhanced the training that allows their salesforce and staff to succeed.
- Describe the program or tool and illustrate its impact on the salesforce and/or the specific business outcome
- Clearly state objective of the program.
- Clearly describe the business need that prompted creation of the program or tool and outline the development and implementation processes.
- Illustrate the innovative and creative approach to achieving the stated objectives.
- Describe and illustrate the intended benefits of the program for the individual sellers.
- Describe the desired outcomes, and how the outcomes are quantifiable. Clearly illustrate the mechanisms for evaluating success.
- Show that the results support the objectives of the program.
Successful entries will demonstrate excellence, creativity and innovation in effective outreach to key audiences. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
- Describe the specific project or campaign, including the initial goals and objectives.
- Illustrate original thinking in creative idea generation and execution.
- Show that strategic thinking with relation to the business need, target audience and/or business environment was used.
- Evaluate the success of the project or campaign in terms of the initial goals and objectives.
- Provide quantifiable results that illustrate the success of the project or campaign.
- Describe how quality pre- and post-launch work was completed.
Successful entries will showcase a new product or service introduced to the marketplace in the previous year that sets a high standard of excellence and innovation.
- Describe the new product or service and illustrate how it is a category “game changer.”
- Provide a detailed description of how this product or service fits in to and/or enhances your company’s existing product mix.
- Describe how the new product leverages leading edge technologies.
- Illustrate that the new product has clear value added features and benefits.
- Show that the product has the potential to result in significant customer acquisition and/or market penetration.
Successful entries in this category will demonstrate excellence in the innovative use of technology.
- Illustrate the salesforce benefits of the program or tool through specific examples.
- Clearly describe the objective or need for the technology.
- Describe the development process involved in creating the concept.
- Outline the goals and outcomes related to the program or tool.
- Show that the technology is novel or unique or improves upon an existing technology.
- Illustrate how the elements of the program demonstrate a creative approach to the issue, situation or problem addressed.
- Describe the metrics for success, as well as the process used to evaluate success.
- Provide data regarding how this program impacted the company’s sales, recruiting and/or reputation.
- Show that the results of the program support the objective or need.
Successful entries will illustrate how a specific project or program made an impact beyond the bottom line. Has your company helped to increase awareness of the direct selling industry, best business practices, consumer protection, or high standards of ethics in business? Has your company worked to improve the lives of those in its community – whether it’s a local community or one on the other side of the globe?
- Describe the project or program, with a specific emphasis on the audience or demographic that will be reached or otherwise impacted
- Address the anticipated long-term impact.
- Provide information about future or ongoing efforts related to the project or program
- Illustrate that your company invests monetary resources in the program.
- Illustrate that your company invests human resources in the program.
- Provide specific data regarding the level of involvement from your corporate executives and/or the salesforce.
- Clearly identify and describe the impact on the target community.
Congratulations to Our 2026 Winners!
Excellence in Business
OMNIBOT: Multi-Country Conversational Commercial Enablement Platform
OMNIBOT is OMNILIFE’s multi-country conversational commercial enablement platform, designed to give Independent Business Owners and internal teams fast access to official, market-specific information through WhatsApp. In a direct selling environment spanning multiple countries, languages, product lines and commercial programs, critical knowledge was previously dispersed across PDFs, images, spreadsheets, websites and internal documents. This made everyday answers slower, harder to standardize and more dependent on manual support.
In 2025, OMNILIFE transformed OMNIBOT from a document repository into a structured knowledge assistant. Its library organizes official Nutrition and SEYTU Beauty catalogs, product flyers, price lists, incentives, events, CEDIS information, shipping support and business guidance by country, language, category and file type. Users can ask questions naturally and receive concise, relevant answers grounded in approved sources.
The initiative has delivered measurable business impact: 847,946 interactions served, support for 20+ countries or markets, and more than 70,000 average monthly consultations. More importantly, OMNIBOT strengthens salesforce confidence, improves message consistency and creates a data-driven feedback loop to identify knowledge gaps, frequent questions and market-specific needs at scale.
- 847,946 interactions served
- 20+ countries or markets
- 70,000+ average monthly consultations
Marketing and Sales Campaigns
GLOW by Immunotec
Immunotec’s GLOW: The Glutathione Social Club reimagined how a science-driven wellness brand could engage consumers, influencers, and entrepreneurs. Rather than relying on traditional product marketing, Immunotec transformed a two-day event into an immersive wellness experience that translated complex glutathione science into a shareable, culturally relevant brand world.
Hosted in The Woodlands, Texas, GLOW brought together more than 450 attendees, 73 wellness influencers, and 10+ expert-led educational sessions, alongside wellness experiences including yoga, Pilates, sound baths, and interactive brand activations. The program was designed to educate, inspire, and generate authentic social storytelling at scale.
The results exceeded expectations: 15 million impressions, 5 million social reach, more than 800 pieces of creator-generated content, 10,100 new social followers, and $1M+ in earned advertising value. Beyond awareness, the event drove measurable business outcomes, including increased web traffic, search demand, customer acquisition, and consultant enrollments.
By combining experiential marketing, influencer advocacy, scientific credibility, and community building, GLOW established a scalable model for wellness marketing that continues to generate brand equity and business impact long after the event concluded.
Partnership Award
PayQuicker
Direct selling is expanding globally, and companies are increasingly investing in better ways to support their distributors with fast, flexible access to earnings across markets. Leading organizations like PM International, 4Life, Immunotec, and Shaklee have partnered with PayQuicker to modernize their payment infrastructure and accelerate global growth.
Distributors today expect more than traditional payout methods such as prepaid cards, bank transfers, or checks — they expect immediate access to earnings and the flexibility to use funds in ways that reflect local market needs. At the same time, expanding into new markets can require companies to build new banking connections and operational processes to support their global workforce.
PayQuicker was built to enable this next phase of growth. Since 2008, PayQuicker has pioneered global payouts orchestration for 300+ clients — including some of the direct selling industry’s most recognized brands, such as Monat, Curated, and Immunotec. Today, PayQuicker enables real-time commission payments in 210+ countries and territories across 80+ currencies through a single API integration. Distributors can choose how they get paid, including branded Visa debit cards, mobile wallets, virtual cards, ATM cash, or bank transfer, with 10+ spend options and immediate access to funds at payout.
The impact is measurable. PayQuicker clients have reported cutting payout costs and reducing manual processing times by more than half. With 18+ languages supported in-platform, automated KYC compliance, and in-house multilingual customer support, PayQuicker removes barriers between distributors and their earnings — helping direct selling companies scale globally with confidence and deliver a modern, competitive distributor experience.
Product Innovation
Royal Prestige® MultiPan
The Royal Prestige® MultiPan was developed to address growing consumer demand for multifunction cookware that simplifies meal preparation, reduces kitchen clutter, and supports healthier, modern lifestyles without compromising quality or durability.
Designed as an 11-in-1 integrated cooking system, the MultiPan combines premium stainless-steel construction, steaming and straining functionality, stovetop-to-oven versatility, ergonomic design, compact form, long-term durability, and a 50-year warranty. It supports multiple cooking techniques, including braising, sauteeing, searing, simmering, crisping, stir-frying, roasting, steaming, boiling, baking, and straining.
Since its launch in January 2025 in Mexico and the United States, the MultiPan has become one of Royal Prestige®‘s strongest product introductions. The product expanded into Colombia, Peru, and Ecuador during 2025, with launches planned for Argentina and the Dominican Republic in 2026.
From January 2025 through April 2026, the MultiPan generated over $10 million in distributor purchases, became the #1 best-selling product globally, the #1 product in Mexico, and a Top 5 product in the United States. More than 220 digital content assets and national television exposure further accelerated consumer awareness and distributor engagement.
Technology Innovation
Lead List
The Lead List program is a Pampered Chef–developed AI/ML innovation that transforms how our consultants identify and prioritize recruiting and hosting opportunities. Built to address reliance on intuition and fragmented data, the program unifies customer, consultant, party and engagement data into a Customer 360 foundation and generates ranked “next-best” leads delivered directly within consultant workflows.
This innovation is unique in its application of AI to the relationship-driven direct selling model, incorporating signals such as relationship strength, party behavior and engagement patterns. By operationalizing predictive insights into simple, actionable lists, Lead Lists shifts consultant decision-making from retrospective reporting to forward-looking opportunity identification.
Designed for scalability and usability, the framework integrates seamlessly into daily consultant activities, with governed, explainable models and repeatable refresh processes that support strong adoption across the field.
Lead Lists has delivered measurable impact aligned to business objectives, including more than 2,400 new recruits, over 20,000 hosts, approximately 25,000 bookings and $13M+ in revenue. Beyond results, it enhances consultant productivity, strengthens field leadership and positions Pampered Chef as a leader in AI-driven direct selling innovation.
Technology Innovation
AI-Driven Compliance Work Transformation
What if compliance could protect the people doing the right thing, not slow them down?
At Herbalife, we saw the human impact behind compliance at scale. In a global network, when bad behavior goes undetected, it is not just a policy failure. It hurts the 99 percent of distributors who follow the rules, eroding trust, confidence, and opportunity.
We chose to change that.
We transformed compliance from a manual, reactive process into a technology powered system designed to protect distributors and strengthen the business. By combining AI driven monitoring with Copilot enabled workflows, we built a new model where technology works alongside people, not in place of them. Investigators are no longer buried in documentation. They are empowered to make better, faster decisions that matter.
The result is real impact. What once took fifteen minutes now takes under one minute. Risk is identified in real time. Decisions are consistent, fair, and audit ready across more than 90 markets.
But the biggest transformation is not speed. It is trust.
Compliance is no longer a barrier. It is how we protect our distributors, uphold fairness, and enable responsible growth.
Herbalife did not just modernize compliance. We made it human again.
Vision for Tomorrow
Engage Now Africa
Since 2021, Sunrider International has partnered with Engage Now Africa (ENA), a humanitarian organization dedicated to breaking cycles of poverty through sustainable programs in healthcare, education, and economic empowerment across underserved communities in Africa. ENA focuses on long-term solutions that help families become self-reliant through access to medical care, nutrition support, and skills-based training.
Together, Sunrider and ENA have built a five-year initiative spanning Ethiopia, Ghana, and Sierra Leone, reaching thousands of women, children, and families through integrated health and development programs.
In 2025, Sunrider’s support helped fund ENA’s integrated malnutrition program in Sierra Leone, based at the Kindia Town Maternal and Child Health Center, which provides maternal care, pediatric services, and nutrition education to vulnerable populations. The initiative also includes a three-acre teaching farm that equips mothers transitioning from treatment with agricultural training, nutrition education, and income-generating skills.
This partnership reflects Sunrider’s commitment to impact beyond business outcomes. Through both financial investment and active employee and leadership engagement, Sunrider helps expand ENA’s ability to deliver life-saving care while building long-term self-reliance.
Together, Sunrider and ENA are creating sustainable systems that strengthen communities and improve generational health outcomes.
Hall of Fame Award Inductees
The Direct Selling Hall of Fame Award honors individuals who have devoted significant years of service and have made considerable contributions to DSA, DSEF and the direct selling industry.
2023 – David Holl, Mary Kay, Inc.
2021 – Heidi & Orville Thompson, Scentsy, Inc.
2018 – Jeff Reigle, Regal Ware, Inc.
2017 – Truman Hunt, Nu Skin Enterprises Inc.
2016 – John Fleming, Direct Selling News
2015 – Michael Lunceford, Mary Kay Inc.
2014 – Marjorie Fine, Shaklee Corp. 2012 – Dick & Doug DeVos
2009 – Joan and Andy Horner, Premier Designs
2008 – Brian C. Connolly, Avon Products, Inc.
2007 – Charles L. Orr
2006 – Harry W. Hersey, Jr.
2005 – W. Alan Luce
2004 – Alan D. Kennedy
2003 – Doris K. Christopher, The Pampered Chef, Ltd.
2002 – Erick J. Laine, CUTCO/Vector Marketing Corporation
2001 – Joe Louis Dudley, Sr., Dudley Products, Inc.
2000 – Mulford J. Nobbs, Jeunique International, Inc.
1999 – David W. Longaberger, The Longaberger Company
1998 – Jerry Heffel, The Southwestern Company
1996 – George C. Hescock, Direct Selling Association
1995 – J. Robert Brouse, Direct Selling Association
1994 – Richard C. Bartlett, Mary Kay Cosmetics, Inc.
1993 – Spencer Hays, The Southwestern Company
1992 – Gerald E. Gilbert, Hogan & Hartson
1991 – Patricia A. Weir, Encyclopaedia Britannica
1989 – J. Stanley Fredrick, Cameo Coutures, Inc.
1988 – Monty C. Barber, Mary Kay Cosmetics, Inc.
1987 – Jay Van Andel, Amway Corporation
1986 – Charles E. Swanson, Encyclopaedia Britannica
1985 – Richard H. Bell, Highlights for Children, Inc.
1984 – James E. Preston, Avon Products, Inc.
1983 – Neil H. Offen, Direct Selling Association
1978 – John S. Hamilton, Wear-Ever Aluminum, Inc.
1977 – Homer G. Perkins, Stanley Home Products, Inc.
1976 – Mary Kay Ash, Mary Kay Cosmetics, Inc.
1975 – Mary C. Crowley, Home Interiors & Gifts, Inc.
1975 – Richard C. Polinsky, Minnesota Woolen Company
1974 – H. Thomas McGrath, Avon Products, Inc.
1973 – E. Cabell Brand, The Stuart McGuire Co., Inc.
1971 – Alfred C. Fuller, The Fuller Brush Company
1971 – E.J. “Pete” Sievers, Watkins Products, Inc.
1970 – H. Edison Birginal, Beeline Fashions, Inc.
1970 – Harry F. Taylor, Studio Girl Cosmetics, Inc.
1969 – Gary J. McDonald, The Management Team, Inc.
1969 – Alfred G. Winfrey, Sarah Coventry, Inc.
1968 – John A. Ewald, Avon Products, Inc.
1968 – C. Clair Knox, Knox Associates, Inc.
1967 – L.J. “Les” Engleson, C.W. Stuart & Company
1966 – Charles C. McPherson, Stanley Home Products, Inc.
1966 – Alvin K. Saeks, The Puro Company, Inc.
1965 – Harold A. Schatz, The West Bend Company
1965 – Lyman K. Stuart, C.H. Stuart Inc.
1964 – James M. George, National Association of Direct Selling
1963 – Wallace E. Campbell, The Fuller Brush Company
1963 – John C. Luhn, The Easterling Company, Inc.
1963 – Stephen Sheridan, Electrolux Corporation
1963 – Gov. Lloyd Crow Stark, Stark Bro’s Nurseries