In each issue of DSJ we welcome a social media expert from a DSA member company to address issues related to social selling. For this issue, our focus is on targeted efforts for engaging with customers on social media. Nu Skin’s Vice President of Global Digital Emily Evangelista shares her insights on Nu Skin’s strategies for attracting and retaining customers. 

The direct selling channel saw an influx of new customers and distributors in 2020. To keep them in the post-pandemic marketplace, companies must evaluate the efficacy of their retention strategies.

In the drive toward a more customer-centric approach, customer journey maps provide actionable insights that allow leaders to draw on the power of storytelling in the quest to serve customers better.

How can companies help their salesforces meet customers’ needs? USANA partnered with DSEF Fellow Dr. Stefanie Boyer to help thousands of associates understand the psychology of sales and authentically engage with customers online. 

How the growth of e-commerce is forcing corporate executives to 
re-educate field leaders on meeting and exceeding customer expectations.

How the Amazon machine works and how it can reinforce your brand and support your independent salesforce’s businesses. 

How direct selling can compete for consumer loyalty and mindshare in a marketplace filled with more consumer choices and higher expectations.

How best practices from past experiences can help create a unique tapestry of strategies to drive business goals in a direct selling business model.

Companies were already in the midst of contemporizing the sales model when shifts caused by the pandemic brought new opportunities to empower their salesforces and reach customers.     

Before heading off on their three-year mission overseas, Scentsy’s co-founders share their thoughts on creating a sustainable company culture and how to plan for earnings dips and hypergrowth.

How direct selling shone brightly in an unprecedented year and what leaders can do to maintain momentum and confidence in their teams and salesforce.