At the World Federation of Direct Selling Associations (WFDSA) World Congress XVI, held in Bangkok on October 6, 2021, the WFDSA Board of Directors held a CEO panel to discuss the future of the direct selling industry. 

Direct selling is an excellent business opportunity for anyone—regardless of background, education, or nationality—to start their own business. Direct selling allows the flexibility to set one’s own hours and make supplemental or, in some cases, a full-time income. Many direct selling companies have phenomenal products and services, but the distributor makes the difference.

It is more important than ever for direct selling companies to have a robust and functional compliance program in today’s regulatory environment. The direct selling industry is under constant scrutiny by the Federal Trade Commission (FTC) and State Attorneys General, and recent changes at the FTC suggest that this level of scrutiny is likely to intensify. 

In each issue of DSJ we welcome a social media expert from a DSA member company to address issues related to social selling. For this issue, we asked Arbonne Chief Marketing Officer Amy Humfleet to share what her company has done over the last year related to its social media strategies and what trends and new technologies it is most excited about for the future.

Natura, Omnilife, PM-International, SwissJust, and Enagic on how they are faring and what the outlook is for their companies in 2022.

What companies can do for their fields and the channel to fill in the gaps of knowledge where misinformation and misunderstanding live and breed negativity.

Transformational outcomes in 2020 and 2021 gave direct selling unexpected momentum. What do leaders need to focus on to drive the channel to even  further success in 2022?

USANA Health Science’s Chairman and CEO on reinforcing core company values and using the channel’s powerful voice to ensure the correct narrative is written about direct sellers.