Beating Unauthorized Sellers at their Own Game

Description:

Unauthorized Sellers on Amazon and Ebay can cost millions of dollars a year in lost sales. What’s worse, they inhibit your ability to attract and keep legitimate distributors happy. Add in the resulting damage to your brand, trademarks and goodwill over time, and you’ve got a critical issue. Now there is finally a solid, cost-effective solution to this vexing problem. With a smart application of technology and expertise, you can not only stem the tide of Unauthorized Sellers, you can substantially reduce the vast majority of listings, effectively rendering them a non-issue. Join this session as an industry compliance expert teams up with an experienced attorney and General Counsel, who was able to sharply reduce their own unauthorized sales using this technique, to gain valuable tools you can use. (Jonathan Gilliam, Momentum Factor; Whitney Gibson, Vorys, Sater, Seymour, and Pease LLP; Michelle Leetham, Rodan+Fields; Joseph Aquilina, Direct Selling Association)