2017 Evolving Marketplace Survey - Maintaining Relevance in the New Economy

Description:

The Direct Selling Association conducted this new study to provide member companies with actionable information to improve their future go‐to market strategies and to benchmark their efforts against the overall industry and against leaders in the collaborative economy. This study examines: • The evolving nature of the direct selling model • KPIs such as independent representative and consumer acquisition and retention costs • The party plan model in the age of social media • The challenges and opportunities posed by technology, e‐commerce, and the collaborative economy