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Thank you for serving as a judge for the 2026 DSA Awards! Please know that each judge is one member of a judging panel for every DSA Awards category.
Because judges are not being asked to “vote” for their top entry, DSA asks that judges score every entry and complete one judging survey for each entry in the category they judge.
Category winners are determined based on a quantitative comparison of these scores and any additional qualitative feedback judges provide.
We appreciate your time and effort to make the 2026 DSA Awards a success!
What if compliance did not slow growth but powered it?
At Herbalife, we redefined compliance as a competitive advantage, transforming a traditionally reactive function into a scalable system that drives trust, performance, and global consistency. Faced with rising regulatory expectations and a rapidly expanding distributor network, we knew compliance had to do more than enforce rules. It had to change behavior at scale.
We built a unified model anchored in our 5C Strategy: Culture, Community, Continuous Improvement, Compassion, and Compliance. This approach embedded integrity into everyday decisions, created shared accountability, and replaced one way enforcement with education, engagement, and real time support, empowering distributors to succeed the right way.
At global scale, we delivered thousands of trainings and in market engagements, reinforced by AI driven insights and audit ready processes that ensure consistency across every market.
The result is a measurable shift from awareness to action: stronger compliance, lower issue rates, and a business that operates with confidence and integrity.
Herbalife did not just improve compliance. We proved it can be a catalyst for sustainable, responsible growth.
The Field Communication Plan for Entrepreneurs was created by Hy Cite to address early disengagement among new Royal Prestige® Entrepreneurs caused by inconsistent onboarding, limited follow-up, and lack of structured guidance. The initiative aimed to improve retention, engagement, onboarding effectiveness, sponsor support, and long-term field development through a scalable, behavior-based communication strategy.
The program introduced a structured communication ecosystem centered on La Ruta del Emprendedor Exitoso (The Successful Entrepreneur Guide), delivering milestone-based guidance on onboarding, product education, prospecting, demonstrations, financing, customer support, and business growth. Communications were delivered through WhatsApp journeys, email campaigns, welcome calls, trigger-based follow-ups, and sponsor notifications.
Implemented across eight leading distributor networks in the United States, Mexico, Colombia, and Argentina, the initiative reached 1,553 Entrepreneurs in 2025 and 1,222 Entrepreneurs in 2026.
The program generated measurable business results: participating Entrepreneurs achieved a 40% retention rate, compared with a 21% global retention rate, nearly doubling performance. Participating networks also generated $1 million in additional sales, demonstrating the impact of structured onboarding and consistent behavioral support. Hy Cite plans to expand the program to additional international markets.
OMNIBOT is OMNILIFE’s multi-country conversational commercial enablement platform, designed to give Independent Business Owners and internal teams fast access to official, market-specific information through WhatsApp. In a direct selling environment spanning multiple countries, languages, product lines and commercial programs, critical knowledge was previously dispersed across PDFs, images, spreadsheets, websites and internal documents. This made everyday answers slower, harder to standardize and more dependent on manual support.
In 2025, OMNILIFE transformed OMNIBOT from a document repository into a structured knowledge assistant. Its library organizes official Nutrition and SEYTU Beauty catalogs, product flyers, price lists, incentives, events, CEDIS information, shipping support and business guidance by country, language, category and file type. Users can ask questions naturally and receive concise, relevant answers grounded in approved sources.
The initiative has delivered measurable business impact: 847,946 interactions served, support for 20+ countries or markets, and more than 70,000 average monthly consultations. More importantly, OMNIBOT strengthens salesforce confidence, improves message consistency and creates a data-driven feedback loop to identify knowledge gaps, frequent questions and market-specific needs at scale.
Official • Contextual • Actionable • Scalable
