After graduating Magna Cum Laude from the University of Utah with dual degrees in Accounting and Finance (2000), Danny Lee moved to Silicon Valley to work for Arthur Andersen Business Consulting. He returned to Utah for a job at Overstock.com. There, he served as Vice President of Finance and Controller and then Senior Vice President, Operations. In 2008, he arrived to direct selling as 4Life’s Chief Operations Officer. In 2016, he took the post of Chief Marketing Officer. In October 2017, he was appointed President and CEO. Danny is passionate about serving the channel’s interests through 4Life’s partnership with the Direct Selling Association (DSA). He and his wife Tara have five children.