Gordon is a 30+ year veteran of direction selling. He has experience on both the field and operation side of the business. He is also the co-founder of Shapetech Solutions, LLC, a full stack development company that works with over 25 global direct selling businesses. He is on the DSEF Board, DSA research committee and the liaison between the DSEF and its academic fellows. He is also the author of Positioned Right, the Forces Shaping the Future of Direct Selling and Network Marketing.