Membership That Moves the Industry Forward
The business environment for direct selling is changing. Public policy, regulation, consumer expectations, and marketplace dynamics continue to shape how companies operate and grow.
The companies that succeed over the long term don’t simply respond to those changes. They help shape them.
That’s why companies invest in DSA.
As the national trade association for direct selling, DSA represents the industry where decisions are made. We bring companies together to address shared challenges, strengthen industry standards, advance responsible business practices, and ensure policymakers understand how the direct selling model works in practice.
Membership is more than access to resources. It’s participation in the organization working every day to strengthen the environment in which direct selling companies compete, innovate, and grow.
What Membership Provides
Advocacy
- A unified voice representing the direct selling industry before federal and state policymakers, helping ensure legislative and regulatory decisions are informed by how the channel operates.
Executive Leadership
- A network of CEOs and senior executives who exchange ideas, share practical experience, and work together on the issues shaping the future of direct selling.
Intelligence
- Timely policy updates, original research, and regulatory analysis that help companies anticipate change and make informed business decisions.
Executive Education
- Programs and events focused on legal, regulatory, compliance, governance, and operational issues that help companies prepare for an evolving business environment.
Standards
- Industry standards and self-regulatory initiatives that promote ethical business practices, strengthen consumer confidence, and demonstrate the channel’s commitment to responsible entrepreneurship.
Community
- A collaborative network of companies committed to advancing the direct selling channel through shared expertise, active engagement, and collective leadership.
Find the Membership That's Right for You
Every company’s journey is different. Whether you’re evaluating DSA membership, preparing to launch, expanding into the United States, or looking to strengthen your engagement with the industry, we’d welcome the opportunity to learn more about your business and discuss how DSA can support your goals. Schedule a conversation with DSA by emailing us at [email address].
DSA Membership is designed for established direct selling companies committed to shaping the future of the channel.
Members receive full access to DSA advocacy, executive education, research, events, leadership opportunities, committees, and governance. Each member company annually reaffirms its commitment to the DSA Code of Ethics, and a portion of the membership participates in DSA’s annual Random Review process to help maintain the integrity of the Code.
Once a company submits its membership application, it immediately begins receiving full membership benefits while DSA completes its membership review.
Gateway Membership is a six-month introductory membership for organizations preparing to engage with DSA and the U.S. direct selling community.
Gateway Membership is available to:
Direct selling companies evaluating DSA membership.
Entrepreneurs and organizations preparing to launch a direct selling company.
Direct selling companies operating outside the United States that are preparing to enter the U.S. market.
Gateway Members agree to abide by the DSA Code of Ethics and receive access to select DSA resources, including executive education, online learning, industry research, and discounted registration for DSA educational events.
Gateway Membership helps organizations better understand the U.S. policy, regulatory, and business environment while building the knowledge and relationships needed for successful long-term growth.
Gateway Members are not eligible to serve on DSA committees or councils, are not publicly listed as DSA Members, may not use the DSA logo, and are not subject to DSA’s formal membership review process.
Supplier Membership is designed for companies that provide products, services, technology, or professional expertise to the direct selling industry.
Supplier Members connect with direct selling executives through DSA events, executive education, networking opportunities, sponsorships, and thought leadership. Members also receive industry research and policy insights that help them better understand the companies they serve and the issues shaping the channel.
Supplier Membership creates opportunities to build meaningful relationships, demonstrate expertise, and support the continued growth of the direct selling industry.
Need to Renew Your Membership?
Renew your DSA membership to continue accessing the advocacy, industry insights, ethics resources, events, and connections that support your company’s role in the direct selling community. Whether you are renewing as a member company or supplier, staying connected with DSA helps keep your organization engaged, informed, and visible.
