DSA Public Attitudes Tracking Survey
DSA conducts its Public Attitude Tracking Survey every three years in order to keeps its finger on the pulse of public attitudes toward and experiences with direct selling relative to other distribution channels. Topics covered include: How Americans currently shop; Future interest in various shopping methods; Perceptions of direct selling; Experiences with direct selling; Experience as a direct selling representative, and Awareness of the Direct Selling Association. Each report also includes a demographic profile of respondents who comprise a nationally representative sample of adult (18 years of age or older) male and female heads of households.
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