Direct Selling Association | DSA National Salesforce Survey

DSA National Salesforce Survey

The objective of DSA's National Salesforce Survey is to learn about the demographics, motivations and experiences of the people involved in direct selling. The survey is designed to better understand current sales peoples' attitudes and opinions toward the direct selling industry. More specifically, the survey is designed to assess the demographic profile of direct selling representatives.

The survey is conducted by administering a brief telephone survey to a small, randomly-selected, portion of the salesforce of each participating company. The results of these interviews are reported only in aggregate.

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