Direct Selling Association

Direct Selling by the Numbers - Calendar Year 2001

Industry Statistics
(from DSA's 2002 Growth & Outlook Survey)
Estimated 2001 U.S. Retail Sales
Estimated 2001 U.S. Salespeople
Percent of Sales by Major Product Groups
Location of Sales
Percent of Sales by Census Region
Sales Strategy
Compensation Structure by Percent of Firms
Compensation Structure by Percent of Sales Dollars
Compensation Structure by Percent of Salespeople

Salesforce Demographics
(* indicates data from DSA's 2002 National Salesforce Survey)
Gender
Age*
Marital Status*
Education*
Independent Contractor/Employee Status
Hours Per Week Dedicated to Direct Selling
Average Time Spent on Direct Selling Tasks*
Main Reasons for Becoming a Direct Sales Representative*
Percent of Salespeople by Distributorship Type

See data from prior years
Calendar year 2000

Estimated 2001 U.S. Retail Sales:

$26.69 Billion

Estimated 2001 U.S. Salespeople

12.2 Million

Percent of Sales by Major Product Groups

Home/family care products (cleaning products, cookware, cutlery, etc.)	33.9%
Personal care products (cosmetics, jewelry, skin care, etc.)	27.0%
Services/other	16.7%
Wellness	15.6%
Leisure/educational	6.8%

Location of Sales (reported as a percent of sales dollars)

Face-to-Face Selling 77.3%
In the home	63.5%
Workplace	8.8%
Temporary location	4.2%
Other locations	0.8%
Remote Selling 22.7%
Phone	14.4%
Internet	7.2%
Other remote selling	1.1%

Percent of Sales by Census Region

West	25.6%
Midwest	23.4%
Northeast	16.7%
South	34.1%

Sales Strategy
(method used to generate sales, reported as a percent of sales dollars)

Individual/Person-to-Person selling	69.9%
Party plan/group selling	28.0%
Customer placing order directly with firm (in followup to a face-to-face solicitation)	1.8%
Other	0.3%

Compensation Structure by Percent of Firms
(multilevel vs. single level)

Percent of firms

Compensation Structure by Percent of Sales Dollars
(multilevel vs. single level)

Percent of sales dollars

Compensation Structure by Percent of Salespeople
(multilevel vs. single level)

Percent of salespeople

Gender

Age

Marital Status

Independent Contractors/Employees

Hours per week

Less than 30 hours per week/30-39/40 or more

83.1%/8.4%/8.5%

Average Percent of Time Spent on...

Main Reason for Becoming A Direct Sales Representative

Additional income	36%
It's your business and making money through direct sales in important to you	31%
Discount/wholesale/free products	29%
Other	4%

Percent of Salespeople by Distributorship Type

One-person distributorship: female	65.2
One-person distributorship: male	16.2
Two-person distributorship	16.1
Multi-person distributorship	2.5

For further information email us at info@dsa.org