Research shows some of the most popular reasons people choose direct selling are:
Anyone can do it.
There are no required levels of education, experience, financial resources or physical condition.
People of all ages and from all backgrounds have succeeded in direct selling.
Direct sellers are independent contractors. You're your own boss, which means you can:
People like to shop through direct selling.
According to recent surveys, 74 percent of Americans have purchased
goods or services through direct sales. That's more than the number who
have purchased through television shopping and on-line computer
services combined. People value the products available through direct
selling and 45 percent of Americans want to buy from direct sellers.
Direct selling is a growing industry.
Sales in the U.S. have more than doubled in the last decade to more than $30 billion and are now more than $100 billion worldwide.
People from literally all walks of life, of all ages, are successful in direct sales. About 75 percent of those working in direct sales are women, 10 percent are African American, six percent are Latino and three percent are Asian, Native American or other. Many people start part-time, and later leave their other careers when direct selling becomes more lucrative.